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This web site states the following, "Is the Franchise Opportunity Youve Been Waiting for! Video about our story." We saw that the web page said " Franchise opportunity thats right for you." It also said " Check out the soup franchise program that gives you the top tools and support you need to run your own successful soup business. Learn more about our franchise. Program or click below for available." The header had Soup Franchise as the highest ranking optimized keyword. It is followed by Soup Franchise Information, Soup Franchises, and Franchise Soup which isn't as ranked as highly as Soup Franchise. The next words zoupfranchise.com uses is Franchise Soup Information. Soup Store was included and could not be seen by search parsers.